Boutiques for Baby
Our shopping picks for TV newser and new mom Erin O'Hearn.

By Marni Prichard Manko
Erin O'Hearn and daughter Sienna
The last time Philadelphia Style checked in with 6ABC reporter/anchor Erin O'Hearn, she had just walked down the aisle. Today, she's relishing her most recent role as mom to daughter Sienna. Knowing how overwhelming new motherhood can be, we've assembled for her the ultimate shopping guide for all those adorable baby essentials.
While spit-up and cashmere don't mix well, sometimes you just want to dress your baby in truly beautiful clothing. Born Yesterday's owners, Bruce and Georgette Penzur, understand this and bring the best European and high-end brands like Catamini, Jean Bourget and Amber Hagen to fashion-savvy shoppers. The boutique's selection of apparel is totally luxe but not too precious. 1901 Walnut St., 215-568-6556; bornyesterdayphila.com
Genes is the place to outfit your little one in clothes with an undeniable LA and NY aesthetic. This urban bambino retreat is where little Sienna can try on a Jinja wrap dress from Tea Collection, skinny jeans from Joe’s Jeans and motorcycle jackets from Scotch and Soda. 1050 N. Hancock St., 215-735-4300; 122 E. Lancaster Ave., Wayne, 610-902-0208; shopgenes.com
OK, Sienna's not walking yet, but we all know that shoes make the outfit. The Children's Boutique is known as the area's go-to place for kids' footwear, stocking everything from chic Naturino boots to sweetly feminine Lelli Kelly sequined Mary Janes. Make nice with shoe manager and buyer Cathy, and she'll give you the heads up when new shipments arrive. 1702 Walnut St., 215-732-2661; echildrensboutique.com
Quaint Washington Square boutique Lolli Lolli has amassed a hard-to-beat collection of eco-friendly toys. The shop's top-of-the-line wooden blocks, cars and fake foods can stimulate baby's mind, while mom and dad can rest assured that her playthings are safe and eco-conscious. 713 Walnut St., 215-625-2655; lollilolli.net
Today's baby rooms can be as minimalist as the rest of the house. Piccolini showcases furnishings mod enough to make Charles Eames a believer, with linear cribs by Oeuf and Ducduc, bedding sets by Dwell Baby and animal pop art prints by Avalisa. 264 S. 20th St., 215-545-0395; 932 W. Lancaster Ave., Bryn Mawr, 610-527-4505; piccolinionline.com
Manayunk's Showing with Style stocks wares like Mia Bossi's sophisticated leather diaper bags and fashion- forward carriers from Hotslings. While you're there, be sure to check out the goods from Hooter Hiders, which hide, well, your hooters when you’re breastfeeding. 4321 Main St., 267-297-7035; maternityonmain.com
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